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► 14:58► 14:58SEO Manager
Pompano Beach, FL
Broward Internet Marketing
Fort Lauderdale, FL
2008 to Present
Director of SEO Operations-
Search Engine Optimization Analyst-
Worldwide Web - Independent SEM - SEO Research included:
- Sports Illustrated
- ABC News
- Direct Brands
Web Properties included:
- Broward Business Directory
- Broward Internet Marketing
- USA Yacht Directory
List of Duties:
- SEO (Search Engine Optimization) Strategies
- Technical SEO
- SEO Copywriting/Editing
- Keyword Research
- Social Media Optimization and Marketing - SEO Training
- Internet Market Research
- Usability Design
Search Engine Optimization Strategist | In-House SEO Contact Consultant
Search Engine Optimization - Evaluated and tested existing site's content and layout. Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
Developed and implemented numerous company-wide SEO "Best Practices" policies/documents:
- HTML Coding Guidelines
- Content Copywriting Guides
- Keyword Research (density, relevance, weight, etc ... )
- Meta Tag Guidelines
SEO Account Management - Managed relationship with outside SEO Company and internal personnel. Analysis to project future behaviors. Re-designed existing by incorporating programming standards [XHTML, CSS, ], Search Engine Optimization practices to produce a 'state of the art' web site for Search Engine traffic. Developed a revolutionary internet marketing strategy to build web traffic to revolutionize the Search Engine Optimization Industry.
Search Engine Marketing - Successfully created and managed Internet marketing campaigns that included: Rich Media Advertising, e-mail campaigns, banner ads, e-commerce sales events, e-zines/newsletters and various promotional strategies. Over a 12-month period, site traffic had increased by 258%, with a 70% increase in convergence [the ratio of visitors to online purchases.
During the same period sales more than doubled online and their marketing expenditures decreased by funding successful internet marketing campaigns.
Internet Marketing - Developed Company/Product Branding strategies with high success rates. Created in-house research plans, which included: Focus and Peer Groups, Online Polls and Public Awareness functions. Collected Internet User Stats and purchasing habits, which was used to project trends and identify newly emerging lateral markets to increase customer/client base.
Implementation - Implemented network management systems and performance monitoring systems. Upgrading and deployment of new technologies for enhancement of services provided to clients, management consoles, and internal departments.
Demonstration - Performed product demonstrations for prospects and customers; which included on-site demonstrations for the sales department when a technical presentation was required.
Professional Services - Client site analysis, quality assurance and modification plan submission.
Deerfield Beach, FL
October 1999 to December 2008
Overseeing the management of a portfolio of campaigns, and responsible for building, developing and implementing SEO and social media strategies from the ground up.
Duties:Getting clients sites higher on the search engine results. Actively researching, testing and proposing new approaches to improving search engine rankings.
Selecting search phrases and choosing keywords. Advising and training up clients on the basics of search engine optimization so they can look after their own websites.
- Launching SEO campaigns for clients.
- Implementing online search strategies.
- Search results via Web Analytics and other specialist software.
- Optimizing websites and landing pages.
- External link building with relevant high quality third party websites and directories.
- Internal link building within sites.
- Building relationships with other SEO professionals.
- Resolving technical issues related to a clients website.
- Constant evaluation of keywords.
- Searching for and finding suitable domain names for clients.
- Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
- Providing remote support, advice and tips to clients.
- Developing cross platform e-marketing strategies.
- Involved in the annual SEO planning process.
- On Page and Off Page Optimization.
- Organising research and surveys.
- Carrying out competitor research.
- Producing regular audits and writing up detailed monthly performance and progress reports for clients.
- Writing articles for customers and posting them on relevant blogs, forums and websites.
- Mentoring junior staff.
SEO - SEM - SMM - PPC - Internet Marketing - Internet Research - Web Design - CEO - Business Consultant
A highly motivated and confident individual who has a successful track record of making online campaigns profitable, and who also possesses solid exposure to SEO and other related disciplines. Background experience in emerging trends, best practices and in evolving strategies to continually improve a sites performance in search results. Having highly technical knowledge of the industry along with a very good strategic approach to problems. Currently looking for a suitable consultancy position with a reputable and exciting employer.
Email SEO Manager
Updated: December 10, 2012
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